Palo Alto, California – Authentic, enduring, tactile, handcrafted – these are just some of the attributes used to describe the look and feel of pieces printed with the engraving process, also known as intaglio printing.

In this electronic age, these same characteristics are precious assets that set brands apart in a highly competitive environment and may explain why so many designers are taking a fresh look at engraving as well as the 20th century process of thermography when printing invitations, notecards and corporate identity materials like letterhead and business cards.

"Wanting to achieve that feeling – a depth of ink that sits above the surface of the paper is very appealing to designers and print buyers today," says Sabine Lenz, founder of PaperSpecs.com. "But they are savvy buyers who have lots of questions about the cost of the materials and processes and their environmental implications. That's why we asked expert Don Burdge to lead this webinar."

Burdge, president of BurdgeCooper, the largest engraving company in the world, says, "Both engraving and thermography provide a sensory attribute which improves reader retention and response. Beyond that, one is hard pressed to think of two printing processes that are greater opposites."

Don will compare engraving and thermography and answer questions like:

• What papers work best for each method?
• Which process is more environmentally friendly?
• Is one process more economical than the other?
• How do I prepare my artwork for these printing methods?
• Will I be able to print solids and fine details?
• What types of products are best suited for each technique?

You don't want to miss "Texture: From Engraving to Thermography." This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.