Itasca, IL, – Xeikon America Inc., an innovator in digital color printing technology, announced today that it is sponsoring an Executive Communication Exchange forum for the label industry on July 12, at the Museum of Science in Boston, MA. The forum will give label printers insight into the expanding opportunities in this market and best practices on using technology to grow their sales.

The Boston area forum is a part of a series of events sponsored by Xeikon to provide owners and executives of label printing companies direct interaction with industry experts, thought leaders and their peers. There is no charge for label printers to participate.

"We've received tremendous feedback from our previous Executive Communication Exchange forum attendees," said Michael V. Ring, president of Xeikon America, Inc. "There is a clear determination for growth within the label industry. These forums are one way that Xeikon can empower label manufacturers with the information they need to achieve success within the marketplace."

The event will take place from 10:30 a.m. to 2:30 p.m. at the Museum of Science, in Boston, MA. It will examine label printing trends and technologies from multiple perspectives. In addition, attendees will have the opportunity to learn and discuss critical success factors, such as the current brand owner requirements from label printers and business strategies that offer the greatest promise in today's market.

The event will include the following presentations:

• Jack Kenny, editor of Label & Narrow Web magazine, will present his perspective on the state of the industry;
• Bob Leahey, associate director of InfoTrends, a leading market research and strategic consulting firm for the digital imaging industry, will share trends from a 2011 study on the needs of brand-owners;
• Jay Ziegler, director of Marketing and Strategy at Tapecon, Inc., a Buffalo, N.Y.-based full service manufacturer of pressure-sensitive labels, decals, membrane switches, and custom fabrication, will talk about his company's experiences in implementing digital technology and operating it in a hybrid environment.
• One participant at the event, determined by random drawing, will receive a Commercialization Assessment Report-TM (CAR) for the Narrow Web Label Printer/Converter as well as a personal consultation from Karstedt Partners, LLC, to evaluate the potential of digital label printing for their business.

Label printers and converters who would like to attend the Boston-area event or would like more information on any of the upcoming forums may contact Larry Vogel at 508-471-4800, or [email protected].