Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Tango Advantage Digital C2S Certified for HP Indigo Digital Presses

Wednesday, July 06, 2011

Press release from the issuing company

RICHMOND, Virginia – MeadWestvaco (MWV) corporation announced today that their Tango Advantage Digital C2S product line is now HP Indigo-certified and offers enhanced sturdiness for a higher quality, more substantial feel to any printed piece.   The new product is also certified for Kodak Nexpress and guaranteed to run on Xerox iGen and most other production volume digital presses.
 
The new offering will begin shipping to MWV merchants July 1 and will include 10 and 12 pt. C2S calipers, as well as a C2S 14 pt. caliper to satisfy the demand from Indigo users for heavier cover options.   The respective cover weights (20x26) for these calipers are 87 pound, 100 pound and 113 pound.  The new Tango digital offering has the same 92 brightness and clean-white styling as the Tango Advantage coated cover product line.  Matching shade ensures a consistent look across a print campaign whether the pieces are printed on an offset or digital press.
 
"Tango Advantage has long been known for its outstanding print performance, but what makes our new digital offering really stand out is the sturdier feel," said Steve Anderson, MWV's senior director of marketing for its Commercial Print business.  "Consumer research has demonstrated that a sturdier printed piece conveys a higher quality brand image.  As well, enhanced sturdiness and feel was found to increase consumer purchase intent for the advertised brand."*
 
MWV's proprietary coating and finishing process delivers a 100# (12 pt.) digital cover (and a folio equivalent as well) that is the exact same weight as competitive coated free sheet cover offerings, yet it provides 80 percent greater stiffness and sturdiness.  
 
Anderson added, "For designers and brand owners, the end goal is to have your finished printed piece feel as good as it looks so that the first impression you make with the end-user or the consumer is the best it can be – and that ultimately drives higher sales!"
 
For more information about MWV's Tango Advantage portfolio, please contact your print sales rep, merchant representative, or call MWV at 1-866-698-7741. You can also visit mwv.com/tangoadvantage to request a free demonstration kit to feel the difference for yourself!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved