Standard Register Healthcare Agreement with Innovatix Offers Marketing and Brand Management Services

DAYTON, Ohio – Standard Register, a recognized leader in managing critical information and communications for healthcare, has signed an agreement with Innovatix, the nation's leading group purchasing organization (GPO) serving the non-acute healthcare marketplace, which includes skilled nursing, home health, assisted living and long-term care institutions.

The agreement, effective through July 31, 2013, includes Standard Register Healthcare's entire portfolio of communication, marketing, brand management and training solutions. A key component of the offering is SMARTworks desktop technology, which gives users the ability to order and manage branded materials, and track spending.

"The non-acute sector of healthcare is a burgeoning market where we can make a significant contribution in advancing reputations with technology and services that help healthcare providers more effectively manage their brands, critical communications and training materials," said Brad Cates, president of Standard Register Healthcare.