NAPL CEO Joe Truncale and Chromatics VP Mike Sevigny share tips and strategies in WhatTheyThink webinar, sponsored by Canon

Lexington, Kentucky USA -- WhatTheyThink today reported that industry professionals from around the world attended a free printing industry educational webinar. Maximizing Strategic Business Development Efforts. The session was led by WhatTheyThink Senior Editor Cary Sherburne and held June 22nd.

No-charge access to the webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

Sherburne was joined by:

• Dr. Joe Truncale, President & CEO, NAPL. Founded in 1933, NAPL has been a management education and industry research leader at every stage of the industry's growth and transformation.
• Mike Sevigny, Vice President, Chromatics. Chromatic Inc., Lithographers is a medium-sized, sheet-fed commercial printing company founded in 1978 by Richard and Mary Gene Sevigny. Mike joined the family business in 1990 after graduating from the Cal Poly San Luis Obispo graphic arts program, and focuses on sales and day-to-day operations.
• "Dr. Truncale's portion of the session was loaded with great advice on how to better manage existing customers for increased profits," said Sherburne. "And Sevigny contributed terrific insight from the front lines of a company that has successfully transformed its business and is using these business development techniques to continue to grow its business.  Great session, and well worth listening to the archive for those who were unable to attend."  

"This session delivered great ideas not only for second half planning, but for successful operation of printing businesses into the future," said Randy Davidson, President, WhatTheyThink. "We are pleased that Canon is sponsoring this event, allowing us to offer this important educational session to attendees at no cost."

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World's Most Admired Companies 2011 list.  Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.  

To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].