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Featured:     European Coverage     Production Inkjet Analysis

Webcom "On the same page" Promise to Publishers

Monday, June 20, 2011

Press release from the issuing company

Toronto, ON, – At Game Changers 2011 that wrapped up yesterday, Webcom unveiled a new corporate logo and brand strategy signifying a transformation from a predominately web offset book manufacturer to a broader-based focus that includes the revolutionary inkjet digital printing. Complementing the recent installation of new technology and the debut of the new BookFWD program, Webcom will deliver a service offer to publishers under a new tagline promise, "We're on the same page."

"The rules of the game have changed in the publishing industry with no shortage of worldwide economic problems pushing all of us." explains Webcom President, Mike Collinge. "We're challenged daily in our businesses with 'e' and digitalchange, as well as rapidly advancing consumer demands. Print must change and improve its value. Today's announcement signifies our readiness to change the rules of the game in favour of winning strategies for book publishers."

An intensive three-phased brand strategy study conducted by Webcom earlier this year revealed what was most important to publishers when developing their printing strategies and how the requirements they valued most highly best fit with Webcom's strengths. The characteristics most appreciated by publishers are reflected in the new slogan and the promise to be nimble, collaborative and committed.

This is not merely a promise of speed -- being nimble means to be able to move quickly with suppleness, skill and control. Webcom's new approach to printing will focus on the ability to react both quickly and with intelligence and precision, streamlining every aspect of operation from people to technology to ensure they are able to respond to the needs of publishers.

"We have arrived at this juncture in our "transformative journey" through a long history of being first to market with the latest technology, strong messages from our customers articulating what they like best about Webcom, a commitment to securing our environmental future, and a major financial investment" says Marketing Manager, Beth Craig.

The advent of Hewlett-Packard's groundbreaking T300 inkjet web press coupled with Webcom's traditional services allows Webcom to stake out printing territories not yet claimed in the marketplace – a powerful combination of commitment and nimbleness.


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