The first exhibition by design collective, One Word Brief, asked designers to respond to one of six one word briefs:  

Change
Search
Freedom
Social
Space
Enough

The open exhibition, sponsored by Denmaur Independent Papers, had two simple aims: To engage the design community in an opportunity for creative self-expression and to remind people how great graphic design can be.

Creative director of the event, Zoltan Marfy, stated, "One Word Brief was a chance for graphic designers to express themselves freely without the restrictions of clients or their agencies. We wanted to hark back to an era of graphic design when individuals not agencies were the heroes and graphic design like punk rock played a role in challenging the status quo."

Launched to the design industry at the start of May, entries soon started arriving, and by the close, nearly 100 designers had participated from as far-a- field as Switzerland, Romania, Canada, Australia and India.   

The exhibition itself, held at the Rag Factory's Apricot Gallery, in London, ran from Friday 10th to Sunday 12th July and was preceded by an invitational launch evening. A resounding success, over a hundred guests from the design community attended, admiring the inspiration on show.  All the works on display were printed on UPM Fine, an industry favourite uncoated offset, available in a wide range of weights from 60 through to 300gsm.  

Supporting the main show, Denmaur Independent Paper also offered a prize of a free all expenses paid trip to Nordland Mill, the home of UPM Fine to the winners and runners up of the people's choice award "One Stood Out" voted for by guests at the launch event and subsequently online in response to the digital exhibition of the same works. All submissions can be viewed at http://onewordbrief.tumblr.com/. The people's choice winners will be announced on Friday 17 June.   

An elated Peter Sommerville, Marketing Director of Denmaur Independent Papers commented, "One Word Brief has been a magnificent triumph and we are delighted to have been the key sponsor.  This project has been met with such enthusiasm from the design community that it's just a great pleasure to have provided UPM Fine for the posters and now we look forward to announcing the winners, who in turn will be able to see how the paper is manufactured."

For a free copy of the new UPM Fine swatch, to join the mailing list for One Word Brief 2012, or for further information on Denmaur Independent Papers and its services, please contact Denmaur Independent Papers' Marketing Manager, Andy Bruguier or visit www.denmaur.com