Leading Global B2B Publisher Reduces Costs and Boosts Revenue with Quark Publishing System
Thursday, June 16, 2011
Press release from the issuing company
London, UK – Quark announced today the availability of a detailed case study about Incisive Media Ltd. and its ability to deliver design-rich content for print, Web, and mobile devices in real-time using QuarkXPress and Quark Publishing System.
Incisive Media is a leading global provider of specialty business news and information, in print, in person, and online. The company's principal markets include financial services, legal and accounting services, marketing services, technology, and risk management.
With a dynamic publishing solution based on QuarkXPress and Quark Publishing System, Incisive Media is now able to improve collaboration among its authors and publish to different platforms seamlessly. Thanks to the versatility of Quark Publishing System, Incisive Media can decide which desktop publishing software best suits the needs of each publication and still maintain a single unified workflow system.
Cost-savings and intelligent content
With Quark Publishing System Incisive Media is able to produce intelligent content so that it can be easily repurposed and re-used. This means that all manual, error-prone work is a thing of the past and the company can fully reap the benefits of dynamic publishing by publishing more with less.
Ron Doobay, Head of Business Systems at Incisive Media, says, "We definitely require significantly fewer resources now to create more. Back in 2004 we were just creating print, now we are ready to deliver content to print and the Web, produce eBooks, and publish to the iPad. I can categorically say that Quark Publishing System enables a company to deliver the 21st century requirements with a minimum cost base. Quark Publishing System is delivering excellent value for the investment."
To read the case study, please go to http://www.quark.com/pdfs/03605CS_IncisiveMedia_US_Web.pdf
To discover how some of the world's largest publishers, advertising agencies, online retailers, direct marketers, manufacturers, pharmaceutical companies, and educational organizations use Quark solutions to grow business, streamline processes, and create revenue sources, please visit our Success Stories page. http://quark.pr-optout.com/Url.aspx?514072x12416x225736
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