Marlborough, Mass. - Pageflex, a division of Bitstream Inc. (www.bitstream.com) and a leading developer of enterprise variable data publishing and web-to-print solutions, today announced the release of Pageflex 7.7.  Pageflex 7.7 brings together the power of two robust Pageflex technologies ? Pageflex Storefront and Pageflex Campaign Manager ? to enable customers to offer cross-media campaigns created with Campaign Manager directly from document management sites developed with Pageflex Storefront.  Other features in Pageflex 7.7 include new image handling tools, enhanced support of international tax-related functions, and new font management capabilities.  Pageflex 7.7 is available now.

Cross-Media Campaigns from Pageflex Storefront
 
Pageflex Storefront enables customers to create marketing management sites and stock them with a range of items, including business communications literature, stationery, and advertisements . Pageflex 7.7 builds on the success customers have enjoyed with Pageflex Storefront, offering them the ability to include cross-media campaigns created with Pageflex Campaign Manager within the same marketing management sites their clients are familiar with. Like all other materials, all the elements of the cross-media campaign –  print, email and personalized URL (pURL) -  can be customized, ordered, and tracked directly from Pageflex Storefront.
 
This new feature empowers Pageflex customers to expand their business into new self-service markets. In addition, having cross-media campaigns directly available in Pageflex Storefront broadens the range of services marketing service providers can offer their clients, opening up new lines of business and building stronger customer relationships.
 
Jeff Perk, Director of Product Management for Pageflex, commented on the release, saying: "Since 2004, agencies, service providers, and brand managers have relied on Pageflex Storefront to make customizable marketing collateral easily accessible to their clients. Now, with the added power of Pageflex Campaign Manager, Pageflex Storefront becomes a complete marketing resource, giving customers the tools they need to bring multi-channel campaigns into their marketing mix.   Alone, Pageflex Campaign Manager and Pageflex Storefront have been instrumental in helping customers to grow their business. Together, they can advance that growth and expand what is possible with Pageflex technology."
 
Additional features in Pageflex 7.7 include:
 
Project-based Font Management
Pageflex 7.7 introduces a new option for "sandboxing"  the fonts used in a Pageflex server environment to better manage project or customer-specific font sets. Effectively every project can have its own font sandbox, minimizing the management of potentially conflicting fonts received from multiple sources.
 
Image Editing and Categorization
The image selection feature of Pageflex 7.7 provides Pageflex Storefront administrators the ability to create categories from which users can select their images, improving the user's experience.  In addition, Pageflex 7.7 gives users the ability to manipulate images in their Storefront Projects. Once they upload their image, they can then crop, scale and rotate it as they please.
 
New Tax-Related Features
Pageflex 7.7 adds new easily-configurable tax-inclusive pricing and display options to support clients operating in jurisdictions that levy value-added tax.

More Details on Pageflex 7.7

More details on Pageflex 7.7 will be posted over the next two weeks on the Pageflex Blog.

Webinars
Pageflex will be hosting webinars that provide an overview of the new features of Pageflex 7.7.  The webinars will be held on:
 
Thursday, June 9, 2011
10:00 a.m. (GMT-04:00)
Click here to register

Thursday, June 9, 2011
2:00 p.m.  (GMT-04:00)
Click here to register

Tuesday, June 14, 2011
10:00 am Eastern (GMT-04:00)
Click here to register

Thursday, June 16, 2011
2:00 pm (GMT-04:00)
Click here to register