Morrisons Draws on Xerox to Examine Customer Communications Processes
Monday, June 06, 2011
Press release from the issuing company
UXBRIDGE, U.K., U.K. grocery retailer, Morrisons, is working with Xerox to better use print and marketing resources to make it easier for shoppers to get information on the best in-store deals.
Under a new, six-year agreement, Xerox will manage the sourcing, production and logistics of all in-store marketing communications, promotional material and shopper magazines. Using an on-line integrated workflow process, Xerox will connect Morrisons with its marketing agencies and supply-chain partners in real-time, providing key data to inform decision-making and improve processes.
Xerox will also deploy its Enterprise Print Services (EPS) offering to help Morrisons better manage documents across its entire print infrastructure, from the office to the in-house print centre.
"Morrisons succeeds by exceeding our shoppers' expectations. Our customers trust us to deliver consistently high quality food at reliably low prices; we trust Xerox to do the same in terms of our marketing print needs," said Richard Lancaster, marketing director, Morrisons. "Xerox is an expert partner who we rely on to execute our campaigns, freeing us to focus on our business: bringing fresh food and great service to our customers."
"Xerox is helping Morrisons meet the fast-paced, dynamic demands of marketing to more than 11 million shoppers, across 430 stores, every week," said Shaun Pantling, director and general manager, Global Document Outsourcing, Xerox Europe. "We're using our expertise in managed print and communications marketing to deliver campaigns – from concept to in-store execution – while Morrisons staff stay focused on business and customer service."
Xerox was recently named a market leader in managed print services in Quocirca's European Vendor "MPS Comes of Age" report, 2010. Xerox was also positioned by Gartner, Inc., in the Leaders Quadrant in the 2010 Magic Quadrant for Managed Print Services Worldwide and the company was recognized as a leader in IDC's Worldwide and U.S. Outsourced Print and Document Services Forecast and Analysis2 and in IDC's 2010 MPS MarketScape report3.
Gartner, Inc., Magic Quadrant for Managed Print Services, Worldwide, Ken Weilerstein, Cecile Drew, Yulan Li
2IDC "Worldwide and U.S. Outsourced Print and Document Services Forecast and Analysis" Doc #224913, September 2010. 3IDC "IDC MarketScape: Worldwide Managed Print Services 2010 Hardcopy Vendor Analysis." Doc # 222872, April 2010.
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