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KODAK MARKETMOVER White Papers Put Customers on Path for Growth and Profitability

Monday, June 06, 2011

Press release from the issuing company

ROCHESTER, N.Y., New KODAK MARKETMOVER Business Advantage Solutions white papers demonstrate how Kodak's full suite of consulting services and business solutions enable rapid, sustainable growth through sound business analysis and guidance on new strategies for diversification, optimization and market leadership. The white papers outline how print and marketing services providers can uncover new business opportunities and streamline production processes and efficiencies-all while making it easier to expand and succeed in a rapidly changing industry.

Featured white papers include:

Digital Assessment-Preparing Your Business for the Opportunities of High-Speed Digital Printing: Learn how the print industry is going through a period of extraordinary change-new technologies, new capabilities, new opportunities-and how high-speed digital inkjet printing is a game changer. The white paper points out that implementing high-speed digital inkjet printing is a transformative decision that should be carefully planned for because it will have impact throughout the business and organization.

Segment Based Marketing-Delivering Value with Data-Driven Segment-Based

Marketing: Targeting specific groups of customers with individualized programs is a critical marketing advantage. Learn how data-driven direct marketing is one of the most effective ways to help ensure the highest return for a customer's marketing expenditures, allowing service providers to become a more indispensible partner.

Data Security: What You Need to Know: Become informed on the risks that service providers face (from improper access to or release of confidential information) and the importance of assessing what information you have, how well it is protected, and how well your partners are protecting the data.

Business Optimization-Achieving Operational Excellence in Print Production: Learn the importance of taking a holistic view of your business and a strategic approach to optimization and how it's not the equipment that makes a business successful, it is how it is used, how it fits into an overall plan, and how it is managed.

Custom Business Solutions-Integration and Differentiation with Custom Business Solutions: Discover how custom business services can provide print and communication providers the missing pieces that they need along their transformation path.

Marketing Services-Transform Your Business to Become a Successful Marketing Service Partner: Learn how organizations that become MSPs will be better positioned for revenue growth than PSPs. As a result of having a more diverse offering, MSPs will be able to fully leverage their new solutions to support their businesses and create ongoing growth opportunities for their organizations.

"As print managers and communications providers look to transform, grow and optimize their businesses, MARKETMOVER Solutions provides experts and resources to help them succeed in a rapidly changing environment," said Debora Stranaghan, Director, MARKETMOVER Business Advantage Solutions, Kodak. "These white papers are one of the ways the MARKETMOVER Program delivers the knowledge and information customers need to succeed."

MARKETMOVER Business Advantage Solutions provide service providers access to an experienced team of experts, including management consultants, operation specialists, developers, and engineers. These teams analyze all aspects of the business, applying industry best practices to tailor an approach for each customer's unique situation and needs, eliminating inefficiencies with custom solutions while promoting change management, business-wide interconnectivity and streamlined production workflow. The result is a better business with a simplified, efficient solution that increases throughput and minimizes costs.

MARKETMOVER Business Advantage Solutions enable a range of services, including campaign management, creative and design services, database management, direct mailing with reporting, email blasts, fulfillment, marketing strategy, project management services, variable and on-demand printing, website development, web-to-print storefronts and many more.

Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in 120+ countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximize productivity, and more effectively manage risks.  All Kodak products and software are backed by KODAK Service & Support. To learn more, visit www.graphics.kodak.com.

 

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