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KODAK TRACELESS Anywhere System Strengthens Brand Protection Against Product Diversion and Counterfeiting

Thursday, June 02, 2011

Press release from the issuing company

PHILADELPHIA, - Kodak's Security Solutions group announces the availability of the KODAK TRACELESS Anywhere System for Anticounterfeiting, designed to help brand owners, companies and law enforcement agencies combat counterfeiting and product diversion. The TRACELESS Anywhere System combines robust, proprietary marker material with a discreet, handheld, field deployable reader. This combination enables users to effectively detect illegally marketed products and merchandise.

Kodak will demonstrate the TRACELESS Anywhere System during the IQPC Anti-Counterfeiting for Pharma & Medical Devices Conference, June 1-2 at The Chemical Heritage Foundation Conference Center in Philadelphia.

"The complex nature of counterfeiting and product diversion poses many challenges for brand owners and law enforcement officials," said Dr. Myra T. Olm, Director, Brand Protection Research and Product Development, Security Solutions, Kodak's Business Solutions and Services Group. "At Kodak, we're constantly assessing this landscape and discovering new ways to leverage our imaging and materials science capabilities to protect consumers by enabling companies to stay ahead of counterfeiters."

The TRACELESS Anywhere System offers ease of implementation into companies' existing manufacturing or printing processes to minimize impact on product and packaging processes. The proprietary marker material can be implemented on a wide range of material types including plastics, foils, corrugated and flexible packaging, labels and documents. A variety of application types can be used, including flexographic, offset, gravure, screen, pad and thermal transfer print methods.

The system's pocket reader enables companies to deploy a discrete field authentication strategy. The easy to transport, battery-operated reader displays color coded LEDs to indicate the presence of different types of marker formulations. Companies and brand owners work with Kodak to customize programming for specific tracking purposes. This adaptable function also allows companies to regionalize and localize their brand protection strategies.

For companies seeking to safeguard products along the entire supply chain, the TRACELESS Anywhere System can be integrated with other overt and covert offerings from the KODAK Security Solutions portfolio to build a multi-layered brand protection model.

"Our most recent developments will help companies establish stronger countermeasures against counterfeiting from point of production to product distribution," said Roberto D. Colangelo, General Manager, Worldwide Services, Vice President, Kodak's Business Solutions and Services Group. "Kodak's broad experience in deploying and implementing services in a variety of environments enables us to maximize security while maintaining costs and existing processes."

KODAK Security Solutions bring together the resources of Kodak's vast intellectual property portfolio, along with expertise in material science, digital imaging, document imaging, and graphic communications to create a broad portfolio of products and technologies that protect against counterfeiting.

Information on Security Solutions is available at http://www.kodak.com/go/brandprotection.

Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in 120+ countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximize productivity, and more effectively manage risks.  All Kodak products and software are backed by KODAK Service & Support. To learn more, visit http://graphics.kodak.com.


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