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Twixl media Introduces Publisher Solution at InDesignSecretsLive

Monday, May 23, 2011

Press release from the issuing company

Brussels, Belgium – Twixl media, a former division of Rovingbird and developer of publishing solutions for iPad, announces it will attend InDesignSecretsLive as one of the key sponsors. InDesignSecretsLive is the 2011 Print and ePublishing Conference that takes place in Washington DC, USA from May 23-25. At this conference, Twixl media will introduce its core solution Twixl Publisher to the US market.

Twixl Publisher is a publishing solution that takes projects from InDesign to iPad. Specifically, it is a combination of a stand-alone (Mac OS X) application and a plug-in for Adobe InDesign CS5. It converts and exports traditionally created documents into interactive reader applications by integrating content such as photo slide shows, audio, video and more into a seamless iPad blend. With Twixl Publisher, the company targets designers, marketeers and publishers. “The iPad is the fastest growing consumer product ever,” says Luk Dhondt, Product Manager at Twixl media. “With its ongoing sales records, the demand and market potential for interactive reader applications on the iPad or similar devices is tremendous - people are looking for cleverly devised interactive content.” Twixl Publisher offers an alternative for the publishing solutions currently available on the market,” Dhondt continues, “as we are able to meet the need for affordable solutions that are simpler to use, simpler to deploy and simpler to maintain.”  

Dedicated Partners

Twixl Publisher is distributed to the marketplace via a channel network of dedicated partners, including Adobe Resellers and Apple Developers. “The conference is the ideal platform to start expanding our partner network in the US,” says Dhondt. “In addition to the US, we will this year also strengthen our partner network in Europe, Canada and Australia.”   
Reinventing the Reader’s Experience

The iPad is changing the game of publishing, e-commerce, and advertising. Twixl Publisher offers designers, marketeers and publishers a host of unlimited creative applications and business opportunities. Reader applications for the iPad bring additional solutions and services to a growing number of clients and end-users. Users are waiting and prepared to pay for new, creatively designed content on their favourite reading device. Ultimately it turns the traditional reader’s experience into a far more exciting, powerful and interactive experience.  

Versatile and Cross Industry

Twixl Publisher can create iPad applications for a great variety of sectors and application domains. Magazines are one obvious application, but Twixl Publisher can also be used for sales presentations, annual reports, newsletters, manuals, brochures, datasheets and much more.

A grasp from recent applications include The Avenue Montaigne Guide, a guide to Paris’ famous fashion boulevard, MAG, the brand new iPad Magazine by Designcollector Network, and the Vienna International Magazine for the Austrian hotel chain. Applications for Twixl media’s home market in Belgium include the Levis Paint! Magazine, BNP Paribas Fortis Ultimag, bilingual magazine for the Belgian customers of this bank, or Humin, an iPad app developed for Flemish SMEs and start-ups on innovation.  

"Applications for Twixl Publisher are endless as it offers tremendous opportunities to share any interactive content that is available at any time and at any location,” Dhondt concludes.


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