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Case Studies and White Papers from WhatTheyThink Offers Unique Sponsor Opportunities

Tuesday, June 14, 2011

Press release from the issuing company

Industry experts available to create winning case studies and educational white papers

Lexington, Kentucky USA – WhatTheyThink, the printing industry’s number one overall web site, today announced availability of its content experts to work with printers and suppliers to the industry to create high quality case studies and educational white papers.

“Our Senior Editor, Cary Sherburne, has written literally hundreds of case studies and educational white papers during her nearly decade-long association with WhatTheyThink,” said Randy Davidson, WhatTheyThink’s CEO. “In addition, Richard Romano, co-author with Dr. Joe Webb of Disrupting the Future and author of the majority of WhatTheyThink’s research reports, is one of the many other expert resources WhatTheyThink has available to produce these valuable educational tools.” Davidson points out that case studies can also be produced in video format.

Now, more than ever, printing businesses need help making the transition into an uncertain, but exciting, future. “Hearing directly from peers via video or written case studies is one of the best resources printing executives have at their fingertips as they work to redefine their businesses to better meet today’s market realities,” said Sherburne. “In addition, vendor-agnostic educational white papers can provide valuable guidance, leading printers into the future.  Many of the white papers we have created also have case studies embedded within them, so that they provide a real-life view into the topic being discussed.”

Sponsoring a WhatTheyThink case study or white paper is easy. Merely contact cary@whattheythink.com to discuss requirements, and she will assign the most appropriate resource(s) for the project. “We are also proud of our ability to distribute this content through our vast network, including promotion via social media,” added Sherburne. “Not only do these pieces bring valuable educational material to printing executives in a time of need, but they also can act as exceptional lead generation tools for both printers and suppliers to the industry. They can be used as a giveaway to draw attendance to webinars or events, or simply be used to build awareness and draw direct response across our audiences. White papers and case studies can also be made available in the ‘free’ section of the WhatTheyThink Marketplace and distributed through other means in collaboration with their sponsors.”

Based on a recent survey of printers by independent research firm Research USA, WhatTheyThink was named as the number one source of information for printing executives.

For more information about leveraging WhatTheyThink expertise to create case studies and white papers, or to learn more about the wide range of services WhatTheyThink offers, contact vince@whattheythink.com.

For more information about WhatTheyThink’s branding and lead generation programs, BPA Audit report or independent audience research, please contact vince@whattheythink.com.

Also connect with us on Twitter, Facebook and LinkedIn.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.


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