May 17, 2011 -- Lexington, Kentucky USA – WhatTheyThink, the printing industry’s number one overall web site, today reported that its proven lead generation programs, designed to combine branding, education and leads all in one, are generating pre-qualified leads for participating sponsors. In a recent survey conducted by Research USA, top executives designated WhatTheyThink as the “must visit and read” site and a key source for industry information.

“In the decade since WhatTheyThink was founded,” said Vince Naselli, VP of Sales at WhatTheyThink, “we have expended extensive effort in developing one of the best lead generation programs in the industry. WhatTheyThink offers proven products that create a direct response from our readers and pre-qualified leads ready for follow-up by the sponsor’s sales team.”

WhatTheyThink Lead Generation Programs include:

• Webinars. Webinars are a great way to leverage branding, generate leads, educate the marketplace and promote a sponsor’s latest solutions. Sponsors identify customers as panel members discussing their experiences on critical topics chosen by the sponsor with one of our WhatTheyThink editors as the moderator. The WhatTheyThink editor/moderator assists in development of the program content, ensuring delivery of valuable educational information without the session turning into a vendor sales pitch. WhatTheyThink webinars generally attract 200 to 400 qualified industry executives, depending on the topic.  The sponsor receives all registration and lead contact data. WhatTheyThink uses a proven marketing program to drive attendance, in collaboration with the sponsor.
• White Papers. Reports and white papers can be offered by a sponsor directly to WhatTheyThink’s 31,000 members, leveraging our broad reach across the industry and high concentration of decision makers.  Campaigns can include prominent banner advertising over the WhatTheyThink network with links to a landing page for capturing prospect information in exchange for an item or service of value to respondents. WhatTheyThink can also work with sponsors to create white papers or case studies for use in this program.
• Educational Video Series (EVS). An EVS provides a communications opportunity for a sponsor to deliver its value and branding positions directly to the WhatTheyThink membership. An EVS typically consists of five video segments, which can include interviews with company executives, industry experts or customers, with scheduling jointly determined between WhatTheyThink and the sponsor for maximum impact. Videos can also direct viewers to a dedicated landing page for registration to receive value-added items such as a special report, discount or other service, providing additional lead generation opportunities.  All content files are delivered to the sponsor after the event with unlimited reuse rights for maximum return on investment.

For more information about WhatTheyThink’s branding and lead generation programs, BPA Audit report or independent audience research, please contact [email protected].

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About WhatTheyThink.com
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].