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DIG Recognized for Four Case Studies

Friday, May 13, 2011

Press release from the issuing company

Richmond, Virginia - PODi, the Digital Printing Initiative, recognized four recent campaigns by Digital Innovations Group (DIG). DIG's four case studies are included in PODi's 2011 Digital Print Case Study Collection, the largest collection of successful digital print case studies in the world. Only the best solutions and results are accepted to the collection, and every success story effectively illustrates PODi's best practice principles.

Results of the four campaigns included:

  • Digital Innovations Group's lead generation campaign, Bloom, had an 11.9 % response rate and 52.7% conversion rate for decision makers. The campaign resulted in an ROI of 2,266%.
  • DIG Gives Back, Digital Innovations Group's charitable giving holiday greeting received a 22.4% response rate and a 90.8% conversion rate for its cross-channel holiday card.
  • Allegra Network, LLC's, Marketing Genius campaign received an average response rate of 5.8%, and an average conversion rate of 64%, resulted in 117 follow-up sales appointments and more than $75,000 in new business.
  • Rainbow Station Preschools have a less than 5% attrition rate. Preschool attrition rates of less than 10% are considered excellent. The Rainbow Station School Boarding Pass initiative helps children and their families feel a sense of continuity during a time of change and are an integral part of the transition process at Rainbow Station.

Kate Dunn, President of Digital Innovations Group is known as a pioneer in the area of personalized and relevant communication and regularly speaks both nationally and internationally. Digital Innovations Group was founded in 2003 and is headquartered in Richmond, Virginia. The Digital Innovation Group works with organizations from around the world to achieve specific marketing and sales objectives. DIG is unique among marketing firms for its use of trackable communication, integrated sales processes and for its ability to deliver quantifiable results.


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