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Madison Advisors Releases Multi-Channel Solutions Market Study

Monday, May 16, 2011

Press release from the issuing company

Colleyville, TX -- Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced the release of its Multi-Channel Solutions Market Study. In this study, Madison Advisors assesses the current state of customer communications management (CCM) technology provider solutions, including Multi-Channel Delivery drivers and inhibitors. The study will be invaluable to end-user organizations in helping them to identify best practices, to determine best technology fits, and to mitigate risks and costs when making purchasing decisions or developing strategies for Multi-Channel migration.

The Madison Advisors’ Multi-Channel Solution Market Study reviews how leading technology solutions providers are addressing consumer and organizational demand for the transition to multi-channel delivery. According to Madison Advisors’ President Kemal Carr, “The study covers both the supply and demand sides of the CCM market. Data for the study was gathered through exhaustive surveys and interviews with industry leading providers and through Madison Advisors’ consulting engagements with users of CCM solutions.”

The market focus areas of the study are described below.

  • Strategic Direction: The assessment of each participant’s strategic direction for Multi-Channel solutions and electronic delivery.
  • Technical Assessment: The assessment of the CCM capabilities and solution support available today in the market. Specific focus on Multi-Channel delivery strategies.
  • Savings: The assessment of the savings to be recognized from Multi-Channel delivery strategies across multiple business areas.

The report is now available for purchase at the WhatTheyThink Store


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