Kennesaw, Ga., - Original Impressions, a full service marketing communications company headquartered in Miami, Fla. and specializing in creative design, web development, printing, mailing/fulfillment and strategic marketing consulting, recently installed a Speedmaster SM 52 5-color perfecting press with aqueous coater and high-pile delivery. The new press, which is deployed chiefly to short-run, quick-turn commercial work, will enable the company to meet the demand for even faster turnarounds, as well as to eliminate the need for offline coating and varnishing. Furthermore, saidcompany vice president Henry Herrera, the SM 52 turns over quickly and efficiently from straight to perfecting mode, while the fully automated perfecting device ensures smooth sheet travel and excellent register accuracy.
 
According to company officials, Original Impressions is very satisfied with the remote and on-site support it receives from Heidelberg's service organization, which sees to the repair and maintenance needs of Original Impressions' extensive pressroom line-up, including a Speedmaster XL 105 6-color press installed in 2008, a 5-color Speedmaster SM 102, a 2-color Heidelberg SORZ, a pair of Printmaster QM 46-2s, and a 10x15" Windmill letterpress. In the company's full-service bindery, cutting is accomplished with the aid of two 45" POLAR cutters.