INDIANAPOLIS, IN, Fineline Printing Group provided a free seminar for healthcare marketing professionals on what to expect and what to focus on in 2011. The event—titled “Healthcare Marketing in 2011: Lead, Strengthen, Differentiate”— was part of the Fineline University ongoing educational series that Fineline provides to their clients.

Fineline secured nationally renowned subject matter expert, Monica Simpson, and hired SkillPath Seminars to create and lead the custom training program. Simpson’s varied background includes corporate responsibilities with Coca-Cola and DBM. As a trainer and coach, she has provided extensive training for many top healthcare organizations, including American Health Network, Johnson & Johnson, Bayer Healthcare.

The six hour seminar covered topics like the importance of the brand, new perspectives on healthcare messaging, and the top trends to comprehend —including social media, diversity, and merger and acquisitions.

An Indianapolis-based healthcare professional stated, “The speaker, Monica, did a phenomenal job keeping the attention of the audience. I really like the examples that she provided to support [her] concepts and ideas. It was a great workshop.”

Over a complimentary “Lunch and Learn,” Fineline secured two attorneys from Baker & Daniels LLP to discuss 10 of the most pressing legal hurdles faced in today’s healthcare marketing. A representative from IU Health commented afterwards that the discussion was very helpful and informative for her role within her organization.