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Ultimate: New Imposition Product Strategy, Web Site and Exec. Appointments

Tuesday, January 20, 2004

Press release from the issuing company

Montreal, Canada, January 20th, 2004 – Ultimate Technographics, the leading imposition software developer and the inventor of digital imposition, is pleased to announce its new home on the Web; http://www.imposition.com. The new Web site is one part of greater overall strategic business direction of Ultimate, a focused business plan with the goal of becoming the undisputed world leading developer and provider of imposition technology and products for all printing needs, from proofing through plate making. David Watson, President and CEO, Ultimate "We have always played the leading role in pushing the envelope for imposition technology in the print market. We developed the world’s first imposition product, and ever since we’ve always been the first to grow the technology to meet evolving customer needs, Impostrip was the first Macintosh imposition product, the first Mac Power PC product, the first OS X imposition product, the first digital on-demand imposition product and the first client-server imposition solution. Ultimate is also one of the founding members of the CIP3 committee and the first imposition solution to support CIP3 workflows. He continues, "Being the leading innovative force in imposition technology is not the only aspect of what’s made Impostrip a leading print industry brand, it’s our focus on developing simple-to-use products that automate repetitive tasks, and involve fewer mouse clicks to get files imposed – simply put, Impostrip is easier to use than any other imposition solution, and our latest release, Impostrip 7, expands on this strategic advantage by providing full interactive imposed signature previews." He continues "Our company is now one hundred percent focused on imposition – from engineering through sales – new and exciting evidence of this will be seen through major new imposition product announcements and marketing efforts throughout 2004. We’ve recognized that our engineering , brand, distribution and overall business strength is in developing our imposition products for our OEM partners including CREO/Xerox for the Docucolor and iGen Spire workflows, Xeikon for Intellistream, Kodak for the Universlal Scatterproof and many others, as well as for our distribution partners who sell Impostrip as a stand alone imposition solution or resell it with leading workflow solutions like Artwork Systems, RAMpage, Prinergy, Apogee and many others." He continues, www.imposition.com provides a simple comprehensive overview of our imposition product line, with quick and easy access to documentation, demo downloads and our new and popular free QuickStart imposition training videos, we invite all print industry professionals and partners to drop in for a visit" The new imposition focused business strategy has also resulted in changes in some product names, the new product naming convention is based on the core technology of the imposition product line, and Ultimate’s most powerful brand, Impostrip. New Product list: - Impostrip – Formerly Impostrip All Jazzed Up - Impostrip Solo – Name unchanged - Impostrip On-Demand – Formerly IMPress - Impostrip Ganging – Formerly Full Plate - Impostrip inSpire – Name unchanged New executive appointments: David Watson, President and CEO, Ultimate, "We are very excited to announce today new executive appointments at Ultimate that will help us meet our new focused business goals. The expanding Ultimate team represents seasoned print industry professionals who appreciate our business, OEM and distribution partner and customer needs." Mark Scott, Vice President, Marketing. Mark has over five years experience working with Ultimate, and previously was the Director of Product Marketing at Ultimate. Mark’s whole professional career has revolved around marketing, communications and print industry. Prior to working with Ultimate, Mark operated his own business providing strategic marketing services to leading technology business and organizations including Rolls Royce GTE, Rolls Royce Industrial and Marine, the Canadian Space Agency, Mark also managed the Marketing and Communications for Zero Knowledge Systems, a US $66 M venture capital funded software company. Betty Garabedian, Director of Sales. Betty has over four years experience working with Ultimate. She is responsible for the major expansion of our North American and South American distributor and reseller network through 1996-2000, and she has returned to Ultimate after working for three years managing and directing international software channel sales with leading business - to - business software companies. Betty is now focused on directing our sales team for our growing distribution partner needs worldwide.




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