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Former Pizza Hut President, Michael Rawlings, Joins Vertis Board

Monday, January 19, 2004

Press release from the issuing company

BALTIMORE, MD. – Vertis, the premier provider of targeted advertising, media, and marketing services, today announced the appointment of Michael S. Rawlings to its board of directors. Prior to his election to the Vertis board, Rawlings served as president and chief concept officer of Pizza Hut, Inc. from 1997 to 2003. He is credited with directing a major turnaround in the company’s business, significantly increasing store sales and operating profits. During his tenure, Rawlings was deeply committed to the people of Pizza Hut and showcasing the company’s core values. As a result, Pizza Hut was recognized as “The Best Company to Work For in Dallas” by Dallas’ “D” Magazine in 1999. Before joining Pizza Hut, Rawlings had a highly successful marketing career as CEO of DDB Dallas Group (formerly Tracy Locke), the largest marketing communications company in the South. During his 19 years with DDB Dallas, Rawlings worked with some of the world’s leading brands, including Frito-Lay, Pepsi-Cola, GTE, American Airlines and Dillard’s. Rawlings lives in Dallas with his wife and two children, and is active with the Young President’s Organization and the Dallas Citizens Council. Rawlings also sits on the board of Ace Cash Express, the largest check cashing operation in the U.S. “We are pleased to welcome Michael to our board of directors,” says Don Roland, Vertis chairman, president and CEO. “He brings an impressive background in retail and marketing services that will provide further guidance in our efforts to deliver high impact and highly effective solutions to our clients.” “Vertis’ goal to provide more targeted advertising and marketing services is very exciting to me,” comments Rawlings. “Consumers are attracted to communications that speak to them and address their needs. I believe that Vertis’ comprehensive suite of solutions will help businesses reach their customers in the most efficient ways possible. I’m proud to join the team.” For more information about Michael Rawlings and Vertis, please contact Donovan Roche or Michelle Metter at (619) 234-0345.

 

 

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