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Independent Survey Crowns WhatTheyThink as #1 Source for Printers

Tuesday, May 03, 2011

Press release from the issuing company

Lexington, Kentucky USA -- WhatTheyThink today announced that independent research firm Research USA reached out to 1,000 printing companies (NAPL members) to compare the web sites of WhatTheyThink, American Printer and Printing Impressions. Research USA is a highly respected survey firm used by publishing companies around the country, including Printing Impressions. With nearly a 30% response rate, WhatTheyThink, outranked Printing Impressions (piworld.com) by a factor of 4 and AmericanPrinter.com by a factor of 5. Research USA indicates results are projectable within a range of +/- 5.8%, with 95% confidence.

“In an industry that is dynamically evolving,” said Eric Vessels, WhatTheyThink’s President, “executives need access to the most timely, informative and accurate information about industry trends, suppliers, competitors, technology and more. More than three-quarters of respondents reported a title of CEO/COO/President/Owner, and it is clear that WhatTheyThink is meeting the needs of these savvy executives better than the competition.”

Respondents represented printing companies of all sizes, and 94% of respondents reported having at least two production technologies in place, including more than 80% using digital and/or sheetfed offset. Nearly all of those responding (98.2%) are involved in their companies’ purchasing process, with 85.2% approving purchases. While 47.9% of respondents report visiting WhatTheyThink, 27.6% regularly visit the site.

WhatTheyThink was also described by respondents as the one web site that:

  • Is the must “visit and read”
  • Contains the most interesting articles
  • Is, in our opinion, the overall number one industry web site

“We are proud of the fact that WhatTheyThink was chosen as the overall number one website by more than half of respondents to this survey,” added Vessels. “It is also important to our sponsors that WhatTheyThink ranked number one as the site where visitors are most likely to see and read advertisements.” The research indicates that three-quarters of respondents took one or more actions after seeing and reading an advertisement on any of the sites surveyed. “While this statistic is not limited to WhatTheyThink,” said Vessels, “it is clear evidence that industry executives look to web sites such as WhatTheyThink when planning a purchase or acquisition. With WhatTheyThink ranked number one in almost every category, we believe these executives depend on us more than they do on the competition to provide them access to the right information at the right time as they pursue these important business decisions.”

For more information about WhatTheyThink’s branding and lead generation programs, BPA Audit report or independent audience research, please contact vince@whattheythink.com.

Also connect with us on Twitter, Facebook and LinkedIn.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.



By Chuck Gehman on May 03, 2011

Congratulations to Randy, Eric, Cary and everyone else at Whattheythink.com!

So many of us have known this all along, but it's nice to get that third-party confirmation!

I know I could not start the day without visiting Whattheythink! Keep up the great work!


By Eric Vessels on May 03, 2011

Thanks Chuck. We'll continue to do our best! We are lucky to have the best writers and thinkers in the industry and staff that is second to none. I'm thankful for the support of our sponsors and the continued loyalty of our great members.

We'll keep trying new things and improving the other stuff. ;-)

Appreciate the kind words.


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