U.S. Branding Group intros Webkey Solution
Monday, May 02, 2011
Press release from the issuing company
West Palm Beach, FL-based technology marketing solutions innovator U.S. Branding Group, LLC has introduced USB Insert - the first fully customizable print-to-web marketing solution for magazines and journals.
"Our uniquely patented nano webkey technology is capable of being integrated in print that can be perfect bound, saddle stitched, dropped in as an onsert, or even used as a belly wrap," said Managing Director Rich Butler. "The user, intrigued by the device, is invited to simply detach and insert the custom die cut paper webkey into any PC or MAC USB Port. They are instantly and seamlessly taken to a landing page, microsite, multi-media presentation, e-commerce site and more, where they can learn, engage, participate in a promotion, or simply shop."
"And since there is no flash memory or programs to download," Butler goes on to say, "USB Insert, with simple plug-and-play technology, represents a new generation of affordable print-to-web marketing solutions that deliver results!"
USB Insert for magazines and publications allows marketers and advertisers to bridge the gap between traditional magazine print media and the digital world like never before. The webkey is fully trackable, in real-time, through the USB Group's proprietary, user-friendly CORalytics Tracking Software.
CORalytics, which stands for Capturing Online Responses, is the seamless use of a dynamic, powerful webkey analytics software program that is supported by a state-of-the-art statistical Web platform. This enables marketers, advertisers, and product managers to visualize who, where, how and when USB Insert webkey conversions are happening, giving them the power to take control of their promotional and educational webkey campaigns and thus increase ROI.
Butler explains that CORalytics captures page views, while tracking unique visitors and analyzing page views per visitor. The software easily identifies entry and exit pages while monitoring visitor duration per page. This data reporting uniquely identifies the usage of a webkey campaign.
CORalytics also provides reports on global users by country, and maps users by region and city. This tracks demographic interests and provides focus marketing by location.
USB Insert webkeys for magazine and publications are compatible with high-speed, mechanical inline insertion, and are a compelling, cost-effective marketing solution for today's multichannel world.
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