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Commercial Printing in 2017: What You Should Know

Friday, April 29, 2011

Press release from the issuing company

Economic Outlook Webinar with Dr. Joe Webb, Sponsored by the WhatTheyThink Speakers Bureau, Covered Significant Ground

Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 300 industry professionals registered to attend a free printing industry economic webinar with forecaster and commentator Dr. Joe Webb. The event was held April 20th.

Free access to the webinar archive is available at the Webinar Archive Page.

During this one-hour event, Dr. Joe presented the 2017 commercial printing forecast as well as the results of WhatTheyThink’s latest print business conditions survey. “One surprising result of our latest survey,” said Dr. Webb, “is the fact that adding a wide range of marketing services seems to be gaining traction, and revenues associated with those offerings are growing. On the flip side, however, smaller firms—those with less than 20 employees—seem to be under more pressure than larger firms, with 30% reporting that business has decreased -6% or more during the past year. The message here is that printers of all sizes should expedite their efforts to diversify their offerings to be more in line with today’s market realities.”

“With the ongoing market uncertainties and rapid escalation of technology for both printing and digital communications,” said Randy Davidson, President, WhatTheyThink, “these Economic Outlook Webinars are more critical than ever before. Our goal is to provide objective, unbiased data and forecasts that will help printing owners and executives build the best possible scenarios for a successful business future. This session covered a great deal of ground and is well worth listening to—or revisiting if you were able to attend live.”

“Our industry forecast for 2017 makes it clear that strategies for printing businesses going forward must be very different than those that were in place for 2007,” said Dr. Webb. “I strongly believe that print service providers are well positioned to be the primary go-to source for communications logistics, and that is accomplished by ensuring the proper infrastructure to support the development, distribution and maintenance of content across multiple channels—as well as staying current to be able to rapidly address new channels as they emerge.”

Specifically, he discussed:

  • The latest economic forecast for 2011 with a brief look at 2012
  • How November's election results may (or may not) play out for the economy
  • The media outlook for 2011
  • Our latest survey of printers' business conditions and their plans for 2011
  • A good winter reading list to curl up with in front of the fire

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a recognized marketing authority, forecaster and one of the best known speakers in our industry. He also contributes a weekly column at WhatTheyThink.com for Premium Access Members entitled “Mondays with Dr. Joe” as well as a regular writer on PrintCEOblog.com. This is Dr. Joe’s eighth year of association with WhatTheyThink.

The previous economic outlook webinar can be accessed at: http://whattheythink.com/webinars/147/

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

Through the WhatTheyThink Speakers Bureau, expert speakers are available for private company planning sessions and sales meetings, customer and dealer events, and association membership programs. WhatTheyThink also supports the speakers programs by assisting in the promotion of the events through its web sites and e-mail programs, if desired.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.

About Dr. Joe Webb

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a 30-year graphic arts veteran, a recognized marketing authority, forecaster and one of the best known speakers in our industry. He is known for his ability to interpret the latest market conditions in the graphic communications industries and translate what they mean for executives and their strategic decisions. Since January 2003, his "Mondays with Dr. Joe" column has been a must-read feature on WhatTheyThink.com.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981) and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. He started in the industry with Agfa's Graphic Systems Division and was later a marketing executive with Chemco Photoproducts, entering consulting full time in 1987. Among his publications is the controversial "Renewing the Print Industry: A Contrarian's Constructive Perspective."


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