Pittsburgh, Pennsylvania - Mass one-way communications no longer fulfill the need for immediate, relevant information. Progressive companies are taking steps to expand their business models beyond the traditional with a vision that incorporates leadership, technology, and operations to address consumer-driven expectations in a multi-channel world. One-size-fits-all no longer applies.

Offset and Beyond, May 23–25, 2011, at the Omni at ChampionsGate, Florida, features forward-thinking industry print executive keynotes from leading-edge companies that are creating new opportunities for growth utilizing strategies, solutions, and tactics that address both the offset and integrated printing production environment.

Anyone who follows basketball can tell that the most exciting play happens during the transition. More than a ferocious slam dunk or buzzer beater, the rapid switch from defense to offense opens a range of scoring opportunities to maximize a team's chances of victory. Though his basketball prowess is unknown, Michael Graff, President and CEO, Sandy Alexander Inc., knows all about transition.

For more than 30 years, Graff has been exploring, evolving, and exploiting the turning points of the industry to chart new directions and create opportunities for growth. Along the way, his innovative spirit and outstanding contributions to the industry have earned him a reputation as one of the most respected and influential leaders in graphic communications--a visionary who constantly seeks ways to innovate and elevate the quality of the profession, the product, and how we work.

Graff's achievements and contributions are, in a word, legendary, and his contributions and examples have garnered high praise. He will be honored this year with the Luminaries Award and the Power of Communication Award, presented to a leader whose positive influence and creative excellence have helped broaden the horizons of print communications media.

Offset and Beyond is delighted to feature Michael Graff as a keynote speaker to offer his perspective on the industry's challenges and opportunities and to share his vision of its future. He also will apply a sharp focus on leadership, responsibility, and innovation--qualities he believes will define success moving forward.