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InfoTrends: E-reading is not only here to stay, it is expected to grow rapidly

Wednesday, April 27, 2011

Press release from the issuing company

According to InfoTrends' recent study, annual spending per user on e-media is growing at a 4.3% rate for e-reader users and a 6.9% rate for users of multi-purpose devices. With the number of users growing rapidly, InfoTrends believes if the market reaches current projections, within five years a third to a half of all readers will be using electronic devices.

This new report entitled Reading E-Media: The End-User Perspective captured responses of nearly 700 users of dedicated e-reader devices such as the Kindle, Nook, Sony readers, from users of multi-purpose devices such as iPads, laptops, notebooks, desktops and smart phones, as well as from a small number of book publishers.

InfoTrends draws a number of conclusions from this report's survey research with key recommendations for publishers and technology providers. For companies that want to publish electronically, they have an expanding base of potential customers. However, with a wide range of devices, publishers must address changing formats that are acceptable or even preferable for large groups of consumers. Technology providers need to recognize how flexible the end-user community has become in its electronic reading habits. End-users have shown that they are willing to adapt to new ways of reading, a consideration that should encourage technology providers to continue investing in the development of new products.

Results of this report highlight end-users' observations, preferences, and plans regarding this growing marketplace. Reading E-Media: The End-User Perspective is available for immediate purchase. For more information visit our online store or contact Robyn Wuori at +1 781 616 2103 or e-mail robyn_wuori@infotrends.com.


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