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Vertis Communications tapped to boost brand awareness for Brueggers

Tuesday, April 26, 2011

Press release from the issuing company

Baltimore – Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, announced today that it has signed a two-year contract with Bruegger's Bagels, a popular quick service bakery and café operating in 26 states and Canada, to serve as a key provider of direct marketing programs and compelling advertising inserts.

Vertis will work to support Bruegger's marketing strategies, including drawing customers to its 300 regional locations and driving overall business growth, through the creation and deployment of highimpact promotional pieces. Bruegger's will engage customers in and out of their homes with special offers, coupons and other deals in bold, superior quality single sheet ads with die cuts, tri-folds, four-page free standing inserts and jumbo postcards designed to pique interest and compel customer response. Vertis Logistics will enhance the return on Bruegger's marketing investment through mail optimization and speedy in-home delivery.

"We understand that consumers today have a lot of options for fast, casual dining, so it is vital to plan and execute programs that make Bruegger's stand out in the crowd," said Scott Colwell, Chief Marketing Officer, Bruegger's Enterprises, Inc. "For more than 25 years, we've focused on being the best in the business and will continue striving to always delight our guests. We will rely on Vertis' expertise in the quick service restaurant segment to captivate and create a point of differentiation among our competitors, all while creating efficiencies and providing the superior customer service we expect."


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