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Objectif Lune makes personalized images affordable

Friday, April 15, 2011

Press release from the issuing company

Montreal, Quebec – Objectif Lune, a leader in the development and commercialization of variable data printing solutions and DirectSmile GmbH, one of the worldwide leading software suppliers for image personalization today announced a co-branded release of an enhanced DirectSmile Creator Pro version specifically for PrintShop Mail.
PrintShop Mail Suite is well-known for its ease of use and high production efficiency for variable data printing. It quickly delivers an optimized output stream that enables printers to print variable documents at their rated speeds. These qualities were sometimes found lacking in many image personalization offerings.
With DirectSmile Creator Pro - PrintShop Mail Edition, adding personalized images to direct mail pieces becomes efficient and affordable. This new full, unlimited and enhanced version of DirectSmile Creator Pro can create multiple images simultaneously to achieve more than 60% of performance gain over the previously available Creator Pro version. What's more, the solution includes 100 different image sets and one year of support. Customers can create full-blown direct mail campaigns knowing they can obtain assistance from industry experts, every step of the way.
DirectSmile GmbH and Objectif Lune have been working closely together to create an integrated offering that allows users to benefit from the renowned strengths of both PrintShop Mail Suite and DirectSmile Creator Pro as a result of the seamless and efficient connectivity between both applications. This full, unlimited and enhanced version of DirectSmile Creator Pro proved so exciting that Objectif Lune decided to offer it to its customer base at an unbelievable price.
With the purchase of a PrintShop Mail Suite license, upgrade or OL Care, customers will have the option to acquire this new offering and experience the added benefits personalized images bring to a direct mail campaign, without the production hassles or usual expenses.
Anyone interested to know more about this new offer can contact their PrintShop Mail Suite supplier for more information and availability or visit www.printshopmail.com/directsmile.


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