Wilmington, Mass. — interlinkONE, a provider of web-based marketing software solutions, today announced its chief executive officer, John Foley, will co-present an educational seminar on how printers can transition to a marketing services model on Wednesday, April 13, at the Printing and Imaging Association of Georgia (PIAG) in Smyrna, GA. PIAG works with Printing Industries of America to provide training and resources to printing and imaging professionals.
 
In the seminar “Business Transformation: Discover Your Place as a Marketing Service Provider” Foley and Jerry Scher, principle and coach of Peak Focus, will provide an in-depth look at the strategy, culture shifts and tactics needed to effect dramatic changes and to become a profitable marketing service provider. The following topics will be covered:
 
- Creating a new business plan to incorporate new strategy
- Distinguishing additional customer requirements that will be created
- Developing marketing and promotion strategies
- Evaluating employees and talent requirements
 
“The role of the printer in the 21st century has drastically changed with the adoption of new technology,” Foley said. “In order to thrive once again, the printing industry needs to embrace new strategies, and I’m excited to share some of those with the Printing and Imaging Association of Georgia.”
 
All attendees will receive a copy of John’s new book, “Business Transformation: A New Path to Profit for the Printing Industry.”