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Xerox Helps Print Providers Capture New Biz in Billion Dollar Photo Apps Market

Friday, April 08, 2011

Press release from the issuing company

Rochester, N.Y. – A new ink from Xerox Corporation will make it easier for print providers to produce high-revenue, offset-quality photo applications.
Xerox’s new matte dry ink is designed for a range of print jobs, including the photo products consumers are demanding. According to InfoTrends, photo applications such as books, greeting cards and calendars are projected to be a $2.2 billion market by 2014.  
The ink is available on the Xerox iGen4 EXP, the latest model built on the award-winning Xerox iGen4 platform.
“Print providers can push the boundaries of digital production with this ink,” said Eric Armour, president, Graphic Communications Business Group, Xerox Corporation.  “By adding matte dry ink to the Xerox iGen4 EXP they receive the advantages of high-volume digital printing – such as personalization and automation – as well as image quality that’s virtually indistinguishable from offset.”
The ink provides a consistent and uniform appearance across highlights, mid-tones and shadows – critical for ink-heavy applications such as marketing collateral, collages in photo books and full-page photographs for calendars and greeting cards. It also produces authentic skin tones and natural colors while maintaining fine detail in background images.
Swiss-based Ifolor AG uses Xerox’s matte dry ink for digital photos and greeting cards, as well as specialty items including posters, photo books, writing pads and calendars.  “We demand quality. With the iGen4 EXP’s productivity, combined with the new ink, we print high-volume, color-rich applications in minutes,” said Markus Wirth, chief executive officer, Ifolor AG.
The iGen4 EXP offers more image area than competitive devices – translating to more sellable output and increased profits. The solution leverages Xerox FreeFlow Digital Workflow Collection, along with software and finishing options from Xerox business partners, to streamline and synchronize the production process as needed.
The matte dry ink option is available immediately with new iGen4 EXP sales.


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