Vertis Communications launches new technology for direct marketing
Tuesday, April 05, 2011
Press release from the issuing company
Baltimore – Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, is enhancing its award-winning printing services with the installation of a new Goss Sunday 2000 press in its direct marketing facility in Chalfont, Pennsylvania. The technology will enable hyper-personalized marketing for industry-leading clients including American Express, Macy’s, Citigroup, Chrysler and Ford.
“Our clients are executing highly personalized, sophisticated direct marketing strategies that leverage data, creative, and innovative inline print processes often on condensed timelines and with the expectation of greater ROI,” said Steve Flood, Senior Vice President and general manager of Vertis’ Direct Marketing division. “This new technology enables faster speed-to-market and innovative formats that engage with customers in a relevant manner and stand out from the competition; which we call hyper-personalized marketing.”
The Goss Sunday 2000 press, which boasts speeds up to 2,400 feet-per-minute, excels at short-run quantities and provides rapid turnaround on long-run projects, reducing production time and maximizing return on investment. The advanced workflow is uniquely positioned to support marketing segmentation and versioning demands for brands that require complex and highly personalized communications to reach individual audiences. The press is recognized for its high-end formats and ability to produce vibrant fashion colors, supporting the most distinctive brand-specific hues for leading retailers across the globe. An embedded closed loop color and visual error detection system utilizing high-resolution cameras and powerful software eliminates production defects, guaranteeing superior quality results.
“The Sunday press platform Vertis has invested in has the flexibility to meet specific customer project needs effectively and efficiently so highly customized printed pieces can reach the marketplace quickly,” said Graham Trevett, Goss International vice president for Commercial Web Sales in North America. “The press system's print quality, operability and low-waste efficiencies will enable Vertis to achieve a new level of printing functionality for its clients.”
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