Bill Miller of Creative Solutions comments on usage of QR codes
Friday, April 01, 2011
Press release from the issuing company
Commenting on Creative Solutions' use of QR Codes, Bill Miller, President of the NJ-based print production and management firm, states:
"We are helping our clients take advantage of this low-cost tool to solve their marketing challenges, whether it's to increase their customer base or just creating awareness. Our use of QR codes is continuing to grow. We are now using this unique tool to promote Print-to-Mobile services such as SMS campaigns."
Creative Solutions uses new and emerging technologies to offer a total print and distribution solution. The company uses the QR Code-generating tool from Aleyant's eDoc Builder, a web-based variable data publishing (VDP) system.
Below is an example of a QR Code in a brochure produced by Creative Solutions. If you would like to speak with Bill or would like additional information, please contact us at 732.892.5445.
More About the QR Code-Generating Tool from Aleyant
In March 2011, Aleyant Systems added a variable QR Code generator to eDoc Builder, a web-based variable data publishing (VDP) system. QR Codes are two dimensional barcodes that are popular in various print marketing campaigns. Users with a camera phone can scan QR Code images, which then opens a web page in the phone's browser, connects to a wireless network, or displays text, such as the creator's contact information or vcard. The variable QR Code generator can be merged with a database, and allows printers to personalize web-to-print campaigns for their customers.
Aleyant is also providing a free, non-variable QR Code generating tool, which is available to anyone that wishes to offer this capability. Aleyant encourages visitors to take advantage of this emerging marketing tool, which will be of value to its storefront customers. The QR Code generator is available on Pressero's website at www.pressero.com.
Aleyant's QR Code generator can create vector-based QR Codes using vector CMYK colors, which are delivered in PDF, EPS, and TIF (300 dpi) formats. Users can also specify a spot color name (such as a Pantone color) and it will be referenced in the PDF. To obtain a QR Code, visitors to Pressero's website simply enter their name, email address and QR Code text. Within minutes, the QR Code is emailed. Anyone can also post a free, print-ready QR Code generator to their websites or their customers' storefronts. Visit the Pressero website to access the HTML.
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