Papierfabrik Scheufelen, Lenningen is currently starting a cross-media promotion on the subject of "White in a new Dimension". Expressive ideas and valuable tips about the brand heaven 42 are summarised in the new Guidebook. heaven 42 is the only absolutely white coated pa-per worldwide. Creative professionals and advertisers in agencies, printing companies, publishers and businesses will not just receive in-spiring suggestions using already implemented applications and pro-jects in the mailing pack. They will also get practically oriented recom-mendations for processing and specific working steps for pre-press and printing.

The mailing box will arouse your curiosity. There is a folding mirror in-side with a smiling mouth printed on it. The punched mouth opening offers space for the small paper fan also supplied with different finishes from heaven 42 and other comparable papers. Anyone interested can look in the mirror and in doing so will largely cover their own mouth with the one printed on the mirror picture. When looking for the right paper quality they can put samples from the paper fan behind the mouth opening. In this way the mailing recipient can convince themselves of the high whiteness of the heaven 42 brand in a playful manner and in comparison with other papers.

heaven 42 is absolutely white and is offered in grammage of 115 g/m2 to 400 g/m2; for roll offset up to 170 g/m2. And this in two surfaces - soft matt and soft gloss - with FSC certification the paper supplied meets the highest environmental standards as a matter of course. Further de-tails about this premium paper can be called up direct on http://www.heaven42.com.

Creative professionals have the possibility of ordering a free-of-charge paper fan and a sample folder of the high quality premium paper. Eve-ryone who answers the questions specifically about heaven 42 using the prepared fax answer sheet or in the internet by 1 June 2011 will also have great chances of winning one of many valuable prizes. A Loewe TV, four Vitra Panton chairs, five WMF coffee machines (pads) – and of course all prizes will be completely white. For legal reasons participants from Italy and France cannot be considered for the compe-tition. All other qualifying participants will take part in the draw. The winners will be notified by email. Any recourse to law is excluded. Details about participation and the competition can also be found on http://www.heaven42.com.