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Deluxe Expands Product Line with a Focus on Personal Accessories

Thursday, January 15, 2004

Press release from the issuing company

ST. PAUL, Minn., Jan. 14 -- Deluxe Financial Services today unveiled a new line of personal accessories and check products designed to meet the check use needs and reflect the interests and personalities of consumers. Deluxe will market the products through its DeluxeSelect(SM) service channels, which include the Internet and industry- leading call centers. The Deluxe 2004 product line is based on extensive consumer research that helped identify products aligned with consumer preferences and check writing activities. New products include: -- Personalized name and address labels -- Note cards -- Stationery -- Post-It(R) Notes -- Memo pads -- Pens -- Computer mouse pads -- Two new Disney(R) check designs featuring the classics Fantasia and Lady and the Tramp The 2004 line also features an innovative gift check package. Developed to make gift giving easier and more personalized, the set of 25 gift checks include five designs for birthdays, graduations, general congratulations, "best wishes" and holiday greetings -- and include coordinating envelopes, ideal for accenting other gifts or mailing the check with a special touch. Deluxe consumer research shows more than one in five consumers would likely order gift checks through their financial institution to make gift giving easier throughout the year. "People like the ease and convenience of giving money or checks as gifts, but that can seem somewhat impersonal," said Chuck Feltz, president, Deluxe Financial Services. "Our new gift check package takes the hassle out of shopping for gifts for all occasions, while making the gift of a check more personal and meaningful." By creating products that meet consumer needs and reflect their individuality, Deluxe enables financial institutions to make interactions with their customers more memorable and powerful. "We've proven financial institutions enjoy enhanced customer satisfaction and higher revenue per order when they allow us to interact directly with consumers through our DeluxeSelect service channels to offer checks and related products," said Feltz. "Our call center associates and Internet ordering channels provide a compelling interaction for the consumer -- one that can actually improve a person's perception of their financial institution. In fact, 70 percent of customers using our services say the experience made them feel better about their bank or credit union."




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