Lier, Belgium - Xeikon today announces the launch of Xeikon Aura, the new partner program where all Xeikon partners are brought together under a central umbrella. As a result customers will benefit from a transparent overview on all tested and approved solutions offered through Xeikon's extensive set of industry partners.  
 
"In today's business environment, customers require integrated solutions in order to fulfill their customer's requirements. And as each customer needs a specific workflow, successful solutions are those where the right components have been selected, and are capable of being integrated within existing workflows," states Jeroen Van Bauwel, Product Manager Digital Front-End at Xeikon.  
 
"To respond to these market necessities, a robust and fully-encompassing partner-network is vital. Since years, Xeikon has invested time and resources building the perfect relationships with a broad range of partners to provide our customers with easy access to any and every service they might want," he continues. "Bringing together this wealth of business beneficial relationships into Xeikon Aura, will provide our customers even more open accessibility to the services they require. And it will allow us to further strengthen the relationships with our partners."
 
Xeikon Aura is based on non-exclusive relationships with partners in prepress workflow, variable data authoring tools, MIS systems, finishing hardware and paper suppliers. The program covers all workflow solutions and resources. It offers customers a tool where all research on solution development is brought together in order to let them benefit from the work of Xeikon's integrations team. Existing and future partners also gain from this overall framework that enables them to offer a total, integrated solution to customers.  
 
Key partners are drawn from all sectors of the industry including:
 
- Workflow software - a fast and efficient digital workflow that can be automated is essential to increasing productivity and profitability. Via Xeikon's network customers can select and develop tools to simplify, automate and optimize workflow.  
 
- Paper and print media - Xeikon simplifies the print media choice by identifying what will suit a customer's requirement and providing accurate information based on profound testing on the various substrates available from selected partners.
 
- Finishing and converting - web-fed and open-standard based, Xeikon digital presses offer smooth and seamless integration towards third-party finishing solutions, whether they are in-line, near-line or off-line.
 
"Being in the digital printing market for more than 15 years, we have built up strong and long-term relationships with partners throughout different segments in the industry. This experience allows us to not only offer full color variable print solutions but also supply our customers with a full set of integrated solutions. We support them every step of the way in their production process to give them a business competitive edge now and in the future to ensure they remain the number one choice with their clients," concludes Van Bauwel. "Xeikon Aura enables us to continuously expand our partner-network in order to respond even better to our customer's requirements."
 
A full overview of the partners within Xeikon Aura can be consulted on www.xeikon.com/about-xeikon/xeikon-aura-partner-network. Xeikon will also highlight the new Xeikon Aura partner program during the Hunkeler innovationdays 2011, held from February 14 until 17 in Lucerne, Switzerland.