Zaandam, The Netherlands – WoodWing Software, a leading international supplier of cross-media publishing solutions and an innovation leader in the tablet-publishing market, announced today that WoodWing´s tablet publishing solution offers support for the subscription functions that are now offered via Apple´s iTunes. As a result, magazine and newspaper publishers that use WoodWing´s Digital Magazine Tools to create the iPad editions of their publications can now offer their readers convenient subscriptions through iTunes, opening up a new business opportunity.

WoodWing customers that are launching with support for subscriptions via iTunes include Axel Springer in Germany (AutoBild), Ringier in Switzerland (Schweizer Illustrierte), Sanoma in The Netherlands (VIVA, Autoweek ), RCS in Italy (Max per iPad, A per iPad, Abitare for iPad, Bravacasa, Dove), Falkemedia in Germany (Slide), Future Publishing in Great Britain (T3 Magazine), the French newsweekly Le Point and the fashion magazine Nylon from the U.S.

Integration of the iTunes subscription process in WoodWing´s Reader App
Tapping the “Subscribe” buttons now available in the Kiosk section of WoodWing´s Reader App takes the user to the iTunes Store to subscribe to the publication for a specific period of time. The user will be billed via the usual convenient iTunes process. When the financial transaction is completed, the user is granted access to the latest edition, in addition to all upcoming issues for the duration of the subscription. New issues automatically become available ready for download in the Kiosk section of the Reader App.

Once the time period ends, the subscription will automatically be renewed for the same period of time, unless the user cancels the subscription, which is also an easy process.

“This new option is a major step forward on the way to establish the iPad as the digital media channel of choice for magazine and newspaper publishers,” said Hans Janssen, CEO of WoodWing Software. “By instantly supporting the new iTunes option to subscribe to the iPad editions of newspapers and magazines, WoodWing meets the needs of both customers and publishers worldwide. For customers, it’s the convenience that counts, and for publishers, it opens up interesting new business opportunities.”

150+ Apps, 1,500+ iPad editions
The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, and has since then grown to more than 150 apps. Furthermore, publishers worldwide have produced more than 1,500 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.

Each month, about 25 new publications are brought to the iPad using WoodWing´s solution. A continuously updated list of published iPad apps is available at www.woodwing.com/tablet-gallery. As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet publishing experts.