Wilmington, Mass. - interlinkONE, a provider of web-based marketing software solutions, today announced its chief executive officer, John Foley, will be presenting two educational sessions on social and mobile media Friday, Feb. 18, at the Dscoop6 (Digital Solutions Cooperative) annual conference. Dscoop6 is being held at the Gaylord Palms Hotel in Orlando from Feb. 17-19 and will bring together the dynamic HP Graphic Arts community to encourage industry growth and profitability.
 
In the morning session, "Social and Mobile Media for Prospecting and Lead Generation" Foley will explore the business case for social and mobile media beyond marketing efforts. He will show how social and mobile media can assist with generating leads and building client relationships. In the afternoon session, "Creating a Successful Social Media Marketing Plan" participants will learn how to identify the right audience, techniques for engaging in conversation, options for translating the conversation into business results, and the proper tools for measuring effectiveness.
 
"Social and mobile media have changed the landscape of marketing and communicating with prospects and clients," Foley said. "We are looking forward to the Dscoop6 conference where we will be surrounded by a group of energetic people looking for new ways to move the worlds of print, marketing, and communications forward."
 
Additionally, interlinkONE will be offering live demonstrations during the conference at Booth 325 highlighting the value of multichannel marketing when integrating personalized printed collateral, web-based tools, and QR Codes.