Jamestown, Rhode Island – Survey Advantage, a leading provider of customer loyalty and lead generation services, and EFI PrintSmith, the leader in print production workflow and management information software, have released their new PrintSmith CustomerPulse service. The service leverages valuable customer feedback to monitor and benchmark customer loyalty while generating sales leads and referrals.

By leveraging PrintSmith's powerful Report Writer module and Survey Advantage's proven print buyer feedback process, the two have created a customized solution to make managing the feedback process painless and effective.  Larry Furlong, owner of Alphagraphics-Phoenix, AZ, had this to say about the new service. "Survey Advantage's team of experts do all the work indentifying customer problems early, helping us maintain top notch customer service. Their service is easier and more effective than using off-the-shelf survey software or postcards. We are also closing new business from the leads they generate. At $49/month it delivers solid ROI."

A webinar will be held on February 21st, March 2nd, and March 9th from 12:00 PM to 12:30PM Eastern Daylight Time explaining the benefits of the program, examples of how printers are using customer feedback, and how the service works.