Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in personalized communication, today announced that the AIR MILES Reward Program, Canada's premier coalition loyalty program, has chosen GMC Software Technology to help it deliver personalized, multi-channel reward programs. AIR MILES will benefit from a single solution for design, application development, content submission, proofing, collaboration and multi-channel marketing based on customer preferences.

"GMC clearly understood what we were looking for in a software partner to help us build our Content Communication Management System (CCMS)," said, Milan Kliska, Associate Director, Information Technology, AIR MILES Reward Program. "Their team was able to offer a solution that was tailor-made for our needs and that ad-dressed the full spectrum of our requirements."

GMC's solution will streamline AIR MILES' approval and multi-channel fulfillment of marketing communications.  The solution offers a single platform for template design and for maintaining coordinated, consistent brand communications; rapid application development, reduced complexity, streamlining sponsor enrollment and content submission and multi-channel delivery capabilities to accommodate customer channel preferences that build customer satisfaction and loyalty.

"As a leader in helping execute effective loyalty programs, we are honored that AIR MILES has selected GMC to streamline their design through multi-channel output requirements," said Michael Watts, President, North America, GMC Software Technology. "We look forward to helping AIR MILES build out their Content Communications Management Systems.