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Vertis Intensifies Focus On Targeted Solutions

Monday, January 12, 2004

Press release from the issuing company

BALTIMORE, MD. – Vertis, the premier provider of targeted advertising and marketing solutions announced today that it is further developing its comprehensive suite of services to enhance their clients’ ability to deliver more targeted and effective messages and better measure the results of their advertising and marketing programs. Vertis continues its evolution by announcing a more focused positioning statement, The center of targeted advertising and marketingSM. The positioning reinforces Vertis’ commitment to provide customers with the most advanced targeting technologies and services and experienced professionals to develop and deliver advertising that drive results. “We’re intensifying our focus on delivering more targeted services in response to our clients’ needs,” says Don Roland, chairman, president and CEO of Vertis. “Today’s consumer is a moving target and leaders across all industries need to craft their messages more creatively and effectively. Vertis’ targeted approach is backed by experience and state-of-the-art technology.” Vertis’ solutions for more targeted advertising and marketing begins with strategic and media planning, supported by Vertis’ proprietary Customer Focus research and other powerful tools that identify customer buying behavior and media usage. Through Vertis’ planning services, clients can identify their best audience through the right media mix, customizing messages and targeting their delivery based on demographic, psychographic, lifestyle and other characteristics. Next, Vertis’ nationally recognized network of photographers, illustrators and graphic designers transform concepts into memorable, high impact advertising, marketing, or packaging. Finally, Vertis helps clients deliver their messages worldwide through its vast advertising production capabilities. “Vertis is a leader in providing advertising inserts, direct marketing, out-of-home advertising, newspaper publisher services, packaging premedia, fragrance marketing, one-to-one marketing and response management and fulfillment,” comments Herb Moloney, chief operating officer of Vertis. “The changes we have made provide a greater opportunity for our clients to deliver the most effective messages, save time and money. Our goal is help clients send the right messages to the right audiences at the right time.” Roland concludes, “Vertis continues to do what we do best—helping clients identify, reach and engage their desired audience. We help accelerate business growth by continuously improving programs across marketing mixes, delivering better targeted, sales-generating communications to receptive audience segments.” For more information please contact Donovan Roche or Michelle Metter at (619) 234-0345.




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