Rome, N.Y. - Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has named David M. Bull a national sales account manager for financial services communications.

Bull, who has more than 15 years of sales and sales management experience, will be responsible for business development in the bank and credit union market, specializing in developing customized solutions to meet the business and communication objectives of prospective customers.

"While David comes to Cathedral Corporation from a different background, his professional approach to the sales process will bring him success," said Steve Miller, director of financial services communications. "He has a strong sense of detail which will assist him in working with financial services prospects to understand their business situation and develop innovative solutions for them."

Bull spent more than a decade in sales and management positions representing Yamaha Golf Car products, moving to sales manager for more than 500 golf course accounts. In 2005, he also founded his own business, Golf2Go Inc., a mobile group golf instructional events company, which has served more than 300 clients.

Bull holds a bachelor's degree in Business Administration/Management from Le Moyne College, an MBA from the SUNY Oswego School of Business, and a Master of Science degree in Entrepreneurship and Emerging Enterprises from the Whitman School of Management at Syracuse University.

Cathedral serves 5,000 clients in a wide range of businesses, including credit unions, banks, educational and health care institutions, utilities, religious organizations and a variety of industries.

The firm received Xerox Corp.'s "Best-of-the-Best" award in transpromo in 2010 for its work with Citadel Credit Union, for which it redesigned its customer statements, adding color to highlight key information such as deposit and loan balances, which helped to eliminate customer confusion.

Using GMC Software Technology, Cathedral helped Citadel to instill a sound data management and preparation process, and to add communication value, added variable messaging and photo options – as many as 10 different messages to 10 different member groups in a single billing cycle - all in digital color, which increases visibility and improves response rate.

In fall 2010, Cathedral received a Direct Marketing Association Innovations Award for its multi-channel communications campaign developed for the Diocese of Erie. Cathedral earned its first "Best-of-the-Best" Award for direct marketing in 2009 for its work with St. Mary's University of San Antonio, Tex., which drove record student search response, applications and enrollment with a personalized direct marketing piece for prospective students.