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Tech-savvy Americans spurn digital cards for more traditional Valentine cards

Wednesday, February 02, 2011

Press release from the issuing company

New York - Americans are having a passionate love affair with technology, so much so that it has come to be integrated with nearly every aspect of our day-to-day life. And with all of the social networking, online shopping, casual gaming, digital entertainment, and other public displays of affection rampantly occurring between us and technology, it would make sense if we expressed our love with others this way – via email, text messaging, etc. – on one of the most romantic days of the year. But it just isn't so.

Despite the intense digital age we live in, Americans are surprisingly traditional when it comes to celebrating Valentine's Day. In fact, in a survey conducted by creative 3D and flip animation photo site, Snapily.com (www.snapily.com), the company found:

- Nearly Nine in 10 people plan to say "be mine" with a heartfelt valentine this year.
- Nine in 10 Americans will express their affection with a hand-picked paper greeting card via snail mail or in-person.
- More than eight in 10 will send a Valentine's Day card to their significant other and one third will send one to a friend.

"Valentine's Day is the most popular holiday for sending greeting cards, aside from Christmas, so we expected to see a lot of folks choosing paper cards, especially since you can do so many things with digital photos and such," said Vered Levy-Ron, CEO of Human Eyes Technologies, parent company to Snapily.com. "What we weren't expecting to find was that Americans so overtly prefer printed vs. electronic cards for special occasions in this digital age."

Presents, flowers and conversation hearts are all well and good, but there's just something special about sharing personalized notes on beautiful or even humorous stationary with your special someone, be it a significant other, family member or friend. And in this digital age with everything being done online, it's always nice to get some mail beyond bills once in a while. In fact, when asked why they continue to send paper greeting cards vs. e-cards, more than eight in 10 said they choose paper over electronic cards for the "personalization that comes from hand picking, writing and sending a tangible card."

"This is some great insight into American culture," continued Levy-Ron. "It's very interesting and a sign, I think, that some are perhaps holding on to one of few aspects of our lives that the Internet and technology in general hasn't completely changed."

Shop Snapily for personalized valentines with your photo memories and fun 3D and flip animation effects today at www.snapily.com.

 

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