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MindFireInc clients present key sessions at PODi

Tuesday, February 01, 2011

Press release from the issuing company

Irvine CA - MindFireInc is proud to recognize the achievement of two of its valued Solution Partners, Boelte-Hall (www.boelte.com) and AlphaGraphics Cary (www.cary398.alphagraphics.com). Both partners received PODi 2011 Best Practices Awards this January.

Many of the key sessions in this year's PODi Appforum Conference are presented by MindFireInc clients: Steve Hall of Boelte-Hall, Ted Raymond of Allegra Print and Marketing, David Zamorski of Associates Graphic Services, and Rob Seaver of R and R Images. These MindFireInc partners will be presenting some of the hottest topics in the digital printing and cross-media marketing industries.

Boelte-Hall's case study was selected as the Award Winner of Self-Promotion Category for "Boelte-Hall Drives Customer Leads" campaign. This cross-media marketing campaign was deployed as a self-promotional program to generate high quality leads and drive traffic to their booth at a major industry trade show. Boelte-Hall's team developed and carefully orchestrated a variety of marketing communication tools such as direct mail, email, personalized URLs and QR codes to invite a targeted list of more than 1,200 key customer and prospects in the US and Canada to visit their booth at the Agricultural Media Summit. The campaign yielded an astonishing 12.1% response rate, 127 requests for the company's free kit, and 25 sales-ready leads.

"Boelte-Hall is constantly working to help our customers discover new ways to reach their audience," said Steve Hall, Boelte-Hall CEO. "And Mindfire is an essential tool in that endeavor," he continued. Steve will share more insights and present some of the best practices in self-promotional campaigns in his session on February 1st, at 9:45 A.M. to 10:30 A.M. at PODi AppForum Conference.

In the same category, AlphaGraphics Cary received "Honorable Mention" recognition for their case study "AlphaGraphics Wins the Day with Super Heroes Campaign". The objective of this campaign was to demonstrate their new and innovative marketing tools and educate customers and prospects on their full range of products and services.

The MindFireInc team is proud that the majority of success stories in PODi's library of case studies are submitted by MindFireInc partners. "The #1 priority of everyone at MindFireInc is our clients' success. For the 4th year in a row, MindFireInc partners have shared more success stories than others," said Ramin Zamani, Director of Marketing. "And nothing can make us happier than seeing such great achievements by our clients," he added.

MindFireInc is exhibiting at PODi 2011 AppForum conference in Las Vegas, January 31st to February 2nd, and is offering a new program: "The MindFireInc Advantage".


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