SourceLink names Don McKenzie President and CEO
Thursday, January 27, 2011
Press release from the issuing company
Chicago, IL – SourceLink, a leader in the $163 billion U.S. direct marketing industry and a premier marketing services provider of results-driven solutions, named Don McKenzie as its new President and Chief Executive Officer.
“I am thrilled to be joining such a well-respected and forward-thinking company with very talented leadership and associates who have a long history of delivering cost effective and value-added multichannel solutions to their clients.” said McKenzie, who most recently ran Direct Group, an integrated direct marketing firm. “SourceLink has remarkable growth opportunities leveraging its solid technology base, deep market insight and extensive multichannel skill-sets.”
A proven leader with more than 15 years of experience as a President and Chief Executive Officer for public and private companies in the marketing services industry, Mr. McKenzie is past President and CEO of Direct Group, a multichannel organization with deep skill-sets in direct mail, digital printing, fulfillment services, database management and web-based marketing communication. Prior to Direct Group, McKenzie was CEO of Petsky Prunier, LLC, one of the top investment banking firms servicing the marketing services industry, past CEO of CC3, a full-service direct marketing firm and past CEO of SuperCoups, a leading cooperative direct mail and online couponing franchise organization. Mr. McKenzie served on the Board of Directors of @Once, an e-messaging solutions company and is currently Vice Chairman of Budco, a national leader in marketing communication and fulfillment services. He is serving his second term as Vice Chairman of the DMA, the leading global trade association of businesses and nonprofit multichannel marketers with approximately 2,600 member companies worldwide.
Mr. McKenzie’s industry experience and client-centric philosophy positions SourceLink to further expand its core marketing service capabilities. “Clients today are demanding more effective and efficient marketing methodologies and SourceLink’s comprehensive multichannel solutions, web-based technology, digital print and personalization capabilities are a direct response to those needs,” adds McKenzie.
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