Grand Rapids, Mich. – X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, today announced that it has nearly doubled the locations this spring where it will be offering its Fundamentals of Color and Appearance (FOCA) one-day seminar that instructs quality control and assurance professionals, lab technicians, parts suppliers, pre-media and digital pressroom personnel and manufacturing specifiers on how to evaluate and approve colors in their workflows.
 
Color experts at X-Rite Color Services will host the FOCA seminar series starting in March in Charlotte, NC; New York City; Las Vegas; San Francisco; Portland, OR; Baltimore; Cincinnati; Nashville; Houston; St. Louis; Denver; New Orleans and Vancouver, Canada.
 
For the complete agenda and online registration, visit http://www.xrite.com/seminar or call 888.439.4403 to speak with seminar coordinators and register by phone.
 
“We've added six stops in our seminar series compared with spring last year due to heightened demand from companies thatwant their teams to get a strong foundation in color and learn best practices of color measurement,” said Murphy Keeley, vice president of X-Rite Color Services.  “Our 2011 spring tour will include updated information on the latest developments in color measurement technology.  The success of our series is based on providing convenient, top-notch training to our attendees in a cost-effective manner."
 
Taught by X-Rite color experts, this industry-leading seminar was created to provide practical information applicable to all industries dealing with color in easy-to-understand terms. X-Rite color experts first give attendees a solid foundation in the basics of color and appearance, and then provide instruction on how to measure, view and understand color data.
 
The $595 course requires no prior color training and will address color control for a variety of industries, including retail and apparel brands, business and consumer electronics, automotive, graphics arts, packaging and their related industries in plastics, coatings, and textile manufacturing.  For a limited time, attendees are invited to save 10 percent by using the coupon code FOCA11 when registering.
 
In addition to the training, each attendee will receive an X-Rite Munsell Interactive Learning Kit that reinforces the lessons with worksheets, samples, and exercises, as well as X-Rite’s exclusive Fundamentals of Color and Appearance book that acts as a reference on color in easy-to-read language. The seminar runs from 9 a.m. to 4 p.m. and includes continental breakfast and lunch.
 
Attendees should check if the X-Rite seminar can qualify as continuing education under certain accreditation programs.
 
Each location will have a drawing at the end of the day for one free seat of quality assurance software, a $3,200 retail value where the winner has the choice of X-Rite ColorMaster QAII, Color iQC Professional, or X-Color QC. All participants will also receive a $250 voucher towards the purchase of any X-Rite product, with a minimum order value of $2,500.

All attendees of the seminar tour are eligible to win an X-Rite CAPSURE handheld color-matching tool which will be given away to five lucky individuals at the completion of the tour.

The places and dates of the seminars are:
     
Baltimore - April 5
Residence Inn By Marriott Baltimore DT, 17 Light Street, Baltimore, MD  21202, (410) 454-8893
 
Charlotte - March 1
Charlotte Marriott Executive Park, 5700 Westpark Drive, Charlotte, NC  28217, (704) 527-9650
 
Cincinnati - April 14
Courtyard Cincinnati Covington, 500 West 3rd Street, Covington, KY 41011, (859) 491-4000
      
Denver - May 23
Denver Marriott Tech Center, 4900 South. Syracuse Street, Denver, CO  80237, (303) 779-1100
        
Houston - May 3
Courtyard by Marriott Houston West University, 2939 Westpark Drive, Houston, TX  77005, (713) 661-4660
 
Las Vegas - March 18
Courtyard Marriott, 5845 Dean Martin Drive, Las Vegas, NV  89118, (702) 895-7519
 
Nashville - April 19
Courtyard Nashville, 2508 Elm Hill Park, Nashville, TN  37214, (615) 883-9500
 
New Orleans - June 7
Courtyard New Orleans Downtown/Convention Center, 300 Julia Street, New Orleans, LA 70130 (504) 598-9898
 
New York - March 7
NYC Seminar and Conference Center, 71 West 23rd Street – Suite 515 New York, NY  10010 (646) 336-4408
 
Portland - March 29
Portland Marriott DT Waterfront, 1401 SW Naito Parkway, Portland, OR  97201 (503) 226-7600
 
San Francisco - March 24
Parc 55 Wyndham, Union Square, 55 Cyril Magnin Street, San Francisco, CA  94102, (415) 392-8000
 
St. Louis - May 12
Courtyard St. Louis Airport/Earth City, 3101 Rider Trail South, St. Louis, MO 63044 (314) 209-1000
 
Vancouver - June 23
Renaissance Vancouver Hotel Harbourside, 1133 West Hastings Street, Vancouver, BC V6E 3T3, Canada, (604) 689-9211