Refreshing new twist from INX: CannedWater4Kids — from a bottle
Wednesday, January 26, 2011
Press release from the issuing company
Schaumburg, IL – Hiking, biking, at work, the health club, around the house, yard or garden — wherever you go, now you can carry cool, pure glacial-spring water from CannedWater4Kids with you in an official CW4K 24-oz. stainless steel bottle. Thanks to INX International Ink Co. and its Digital Division’s unique new CP100 UV cylindrical printer, a limited number of these specially designed, colorful bottles will soon be available for purchase on the CW4K web site, www.cannedwater4kids.com.
“It’s a great way for us to help CW4K supporters enjoy our fresh drinking water virtually anytime, anywhere,” says Greg Stromberg, INX executive as well founder and CEO of CannedWater4Kids. “Just fill it up with CW4K water from cans.” Citing numerous studies that show contamination in most tap water throughout the U.S., Stromberg said each CW4K bottle “fill-up” conveniently puts two cans worth of pure water from a 300-year-old underground glacier at users’ fingertips.
“In addition, the purchase of these bottles is another way to support our efforts to help provide clean water for children worldwide.” According to Stromberg, more than a billion people on our planet don’t have access to clean water. The World Health Organization (WHO) reports that a child dies every eight seconds from drinking unsafe water.
“Stainless steel bottles like these typically retail for about $25,” Stromberg observes. “While we haven’t yet determined a price for the CW4K bottles, 95 cents of every dollar — as with purchases of our water — will go toward projects such as drilling wells in developing nations, providing water purification packets, or donations to globally recognized clean-water causes. We are also considering providing a free (or reduced-price) bottle with purchase of a 24-can case of CW4K water for a limited time, or to a limited number of initial purchasers. These details will be finalized in February and posted on our web site, www.cannedwater4kids.com.”
Revolutionary printing method offers individual or group-specific options for CW4K supporters
Stromberg also notes that, just as any printer with a CP100 in-the-round machine can quickly and efficiently produce short-run or even individualized commemorative bottles, cans and other round objects, CW4K could provide specially printed bottles for groups interested in displaying their own support for CW4K initiatives.
“Thanks to ongoing industry-wide product and service support for our program — particularly INX, in this case, with their new cylindrical printing technology — we can potentially offer CW4K customers a variety of options,” adds Stromberg, INX Director of Sales, National Accounts – Metal Deco. “Peter Gorman at brandsupport365 did a terrific job with the designs of these bottles. Further announcements will appear on the CW4K web site and interested parties also are encouraged to forward requests for consideration.”
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