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November U.S. Commercial Printing Shipments Up +4.2%; Eight Consecutive Month of Growth Versus 2009

Wednesday, January 19, 2011

Press release from the issuing company

Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #62.” This report is free to Premium Members of WhatTheyThink.

This report is available for immediate purchase for others at:

November 2010 commercial printing shipments were $7.48 billion, up $303 million (+4.2%) compared to 2009. Adjusting for inflation, shipments were up +4.2%. “This was a very encouraging month, and continues the consecutive gain in current dollar shipments for eight months,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center. “It is still an easy comparison because 2009 was a difficult year, down more than 12% compared to 2008. The severe 2008 downturn pushed weak printers out of the industry, and the healthier survivors have been doing much better. Other indicators show that the industry has stronger individual establishments even though overall shipments have not rebounded in line with the economy or past print shipment levels.”

Dr. Webb also stated that these shipment increases ensure that the industry will finish slightly ahead of 2009, and exceed original forecasts. “The first quarter of 2010 was a disaster for printers, but since then volumes have increase to be almost equal to 2009 levels. It's good when the original forecasts are wrong on the upside for the right reasons.”

Dr. Webb further explained that employment in graphic design and advertising agencies appears to be rising. “Advertising and promotion budgets are starting to revive. While print has more competitors for those dollars, the contraction in budgets for professionally-created content seems to have bottomed.”

The latest report includes a discussion of November's shipments, Canada's October shipments, and updated forecasts for the US industry to 2016.

The North American Monthly Printing Shipments Report contains both current and inflation-adjusted analysis of commercial printing and print services shipments, for the U.S. and Canada, and forecasts for 2009 through 2016. Forecasts are updated every month, and changes are discussed in the report, which is comprised of Adobe PDF, Microsoft Excel and PowerPoint files, and an MP3 file of audio commentary from Dr. Webb. The cost of the report is $50.00. Those purchasing the report can easily repurpose the charts and data in presentations, webinars, and other reports.

The report contains significant and proprietary analysis and by Dr. Webb and WhatTheyThink's Economics and Research Center. It is a top-level analysis of the U.S. commercial printing and trade services markets such as commercial offset, digital, and other printing processes, as well as prepress and postpress contained in the standard business classification NAICS 323.


WhatTheyThink's Economics and Research Center contains a blend of free and premium content for graphic arts and publishing executives. It offers an online library of primary research reports, executive summaries of economic trends, and related industry columns, videos, podcasts and webinars.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.



By Pete Basiliere on Jan 20, 2011

Within the text there appears to be an error in the YOY comparison for the inflation-adjusted sales. The article says that at 4.2% it is the same as the current dollar increase of 4.2%. $7.48b / $7.26b is 3.0% increase. Still good news, but not 4.2%. Have I made a math mistake?


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