Allegra Network calls Plymouth, Michigan its new home
Tuesday, January 18, 2011
Press release from the issuing company
Plymouth, Mich. – Allegra Network LLC, one of the world's leading marketing, print and graphics communications franchisors, has made a major investment in its future while enhancing its support services to franchise members across North America. The company has moved its corporate office from Northville, Mich. to a new location at 47585 Galleon in Plymouth, Mich. An open house and ribbon-cutting is slated for Jan. 20, signaling its official grand opening.
The new 67,000-square-foot facility houses Allegra Network's 50-plus member corporate support team in addition to one of its top franchises, formerly located in Wixom, Mich. Two additional enterprises round out the building's occupants, including a custom framing business, Progressive Art & Frame Design Inc.
"With a fully-functioning Allegra Marketing · Print · Mail franchise on site, we gain the ability to research, test and roll out new growth initiatives faster and more cost-effectively by utilizing internal resources," said Carl Gerhardt, president and CEO of Allegra Network. "It will also serve as a demonstration center for franchise members and prospects looking to join a full-service franchise."
After operating for more than 25 years in Wixom, this relocation will allow franchise owners Brian Tyll and Mario Grech to take advantage of additional workspace and improved workflow, invest in new technologies, and have the ability to grow their marketing communication services offerings by expanding staff.
"As entrepreneurs, this is the perfect opportunity to expand our business," said Tyll. "Businesses of all sizes need to take a hard look at their marketing communications to see what works, what doesn't, and how they can consolidate their activities to gain cost-efficiencies through using a single source. We want to help these organizations to succeed."
By teaming up with Tyll and Grech, a significant pool of creative and technical minds will be in one place – including a specialized marketing and client resource center housed in Allegra's corporate office. "This cross-functional team brings together technical, creative and production resources to support businesses, like other franchises, with broad-scope marketing support," said Gerhardt. "We know how to do it successfully, and we can teach others like us what we know."
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