GEOMAN prints Sempre Editora Brazil's highest-circulation newspaper
Monday, January 17, 2011
Now all of Brazil's large newspapers are manroland products: the latest investment, Sempre Editora's GEOMAN, has been in full daily production since 25 September 2010. It prints the two 64-page dailies O TEMPO with a circulation of 60,000 copies and SUPER-NOTICIA with up to 360,000. An average of 315,000 copies makes it Brazil's highest-circulation paper.
Yet there's much more to do for the GEOMAN: the two weeklies Pampulha, featuring 92 pages and a circulation of 116,000 copies, and O TEMPO-BETIM with 64 pages and 40,000 copies, as well as around 160 to 200 titles from third-party customers to be printed every month. All products have one thing in common: the tabloid format. "We decided on investing in manroland technology because of their technical superiority over the competition," says Guilherme Reis, Industrial Director at Sempre Editora in Belo Horizonte, the capital of the Brazilian state Minas Gerais. "We appreciate the structure, organization, and service performance of manroland do Brazil and we were impressed by their market share with Brazilian newspaper printing companies." manroland presses are producing the large, renowned Brazilian newspapers FOLHA and O ESTADO in Sao Paulo, O GLOBO in Rio de Janeiro, O LIBERAL in Belem, and JORNAL DO COMERCIO in Recife.
Presently the GEOMAN at Sempre Editora is equipped with five printing towers for full color production and two folders. Thus it can be used either as one printing system or as two separate presses which enhances production flexibility. The final configuration will consist of eight printing towers. The first of the three extension towers is going to be installed in mid 2011. "With 1,680 millimeters the GEOMAN features the largest web width in Brazil and the South American countries," says Albrecht Röser, Sales Representative manroland South America. "This double-width press is extremely flexible and can be easily adapted to process different web widths." He adds: "As far as the extension is concerned there are considerations about a heatset package for hybrid production." So far Sempre Editora has been working with a competitor's press which is still printing third-party customers' products. "The GEOMAN is much faster, more productive, and it always delivers high quality," says Guilherme Reis. "It feels extremely good with 70,000 copies per hour but it can do 75,000, too. After this short period of production it makes already far less than 300 waste copies, even with a cold start!"