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RR Donnelley Receives Landmark Certification For New Soft-Proofing Tools

Tuesday, September 30, 2003

Press release from the issuing company

CHICAGO, September 30, 2003— RR Donnelley today announced that the company’s new ShareStream soft-proofing solution has received Specifications for Web Offset Publications (SWOPÒ) certification, marking the first time the respected industry group has certified a soft-proofing service from a company that provides integrated premedia and print services. The landmark SWOP certification, previously only achieved by equipment and software providers, validates that RR Donnelley’s new soft-proofing services meet the highest industry standards for color accuracy and consistency. “ShareStream finally makes it possible for RR Donnelley customers to confidently proof their images and content online with a SWOP-certified color proofing system integrated into their workflow - making the collaboration and approval process easier and faster. Workflows are seamless and communication is clear,” said Mary Lee Schneider, president of premedia technologies for RR Donnelley. “We are proud to continue leading the industry with innovative and groundbreaking technological advances that benefit our customers. These new tools are based on industry standards and utilize RR Donnelley’s world-class color management expertise.” ShareStream enables customers to view and collaborate on color and image retouching in a controlled, color-managed environment. For customers, this merges the convenience of onscreen proofing with the consistency of hard copy proofs. RR Donnelley’s solution is integrated into its workflow and digital asset management tools. This integration provides customers with seamless, efficient workflows and confidence in the accuracy of soft proofs. SWOP, Inc., is a non-profit organization consisting of leading experts from the publications printing industry. SWOP has developed a demanding and recognized certification process to ensure the consistency and quality of printed publications. SWOP representatives check proofing systems submitted for certification and determine the acceptance of the system’s visual match to a SWOP certified press proof. SWOP is a registered trademark of SWOP, (Don’t need to use Inc. repeatedly) For additional information about SWOP, visit www.swop.org. After receiving the SWOP certification, Schneider said, “RR Donnelley has built a reputation for having experts who understand color management and workflows better than any other company in the industry. By understanding how variables like different paper types and varying printing conditions can affect color, our experts have designed tools that render an accurate image on-screen, depicting how an image will truly appear on-press.”




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